Yahoo Fantasy App Redesign

In 2024, we launched Yahoo Fantasy to elevate the #2 fantasy sports platform, used by 10M+ players, into a modern, mobile-first experience. Focused on simplifying draft prep, live scoring, and community play, while aligning product vision with 120M+ daily Yahoo Sports fans. The redesign improved iOS ratings from 3.8 to 4.6 and Android from 4.2 to 4.7, boosted session duration by 25%, and drove a 15% increase in retention — strengthening revenue performance and deepening long-term fan loyalty.