Award-winning design executive with 20+ years leading digital platforms, scaling teams, and driving social impact through product innovation, inclusive leadership, and community partnerships.
Guest on The Difference, a design podcast from Kei Design Studio
Erica has been featured on design and fantasy sports podcasts, spoken on panels about inclusive workplace practices, served a SF Design Week panelist, and hosted various business and creative leaders across the globe for internal Yahoo fireside chats. Learn more about Erica by reading this interview.
Expertise
Product Design &
Platform Growth
15+ years leading product design across large-scale digital platforms, driving growth, engagement, and revenue. Scaled Yahoo Sports, Fantasy, Gaming, and Betting to 120M+ DAUs with award-winning product innovation.
Inclusive Leadership & Team Development
Building and scaling high-performing, inclusive teams through coaching, mentorship, and leadership development pipelines. Co-led Yahoo’s global Design Associate Program and elevAsian ERG, advancing early career talent and global DEI strategy.
Scaling Smart Solutions & Operational Design
Designing systems, processes, and frameworks that enable organizational scale, cross-functional delivery, and sustainable product growth.
Community Impact & Equity Leadership
Nonprofit board leader driving access, equity, and inclusion for underrepresented youth and communities. Building partnerships, donor pipelines, and programming that expand participation, break down systemic barriers, and creating long-term community impact.
Sushant Sund, Product Design Leader, Spare
Working with Erica at Yahoo Sports was a real joy. She brought a steady, thoughtful presence to the leadership team and was a deeply positive force for the design organization. Erica led the product design team with clarity, empathy, and a strong sense of partnership—always focused on empowering her team while staying tightly aligned with product and engineering.
She has a high EQ and a natural ability to coach designers through challenges, helping them grow into more impactful and confident contributors. Erica also forged strong, shorthand-style relationships across functions, often spotting and smoothing out roadblocks before they could slow the team down.
It was a true collaboration working with Erica to evolve the design group to meet the changing needs of the business and the bold opportunities we were chasing at Yahoo Sports. That work contributed meaningfully to a period of record highs for our products, including users, drafted teams, and revenue across Yahoo Sports and Yahoo Fantasy. Any organization would be lucky to have Erica’s leadership and presence.